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Meiva started as a passion project during COVID-19, serving as a creative outlet that quickly grew into something much more significant. Initially, it was a way to reconnect with my inner child and create without limits. What began as an effort to make my living space more comfortable has now evolved into the thriving business it is today.
Meiva started as a passion project during COVID-19, serving as a creative outlet that quickly grew into something much more significant. Initially, it was a way to reconnect with my inner child and create without limits. What began as an effort to make my living space more comfortable has now evolved into the thriving business it is today.
Principles I wanted my brand to have was easy since I knew I wanted to focus on creativity, value, and sustainability.
Creating a unique brand identity sets Meiva Macrame apart from other competitors, ensuring it stands out and remains memorable to customers. This allows for recognition, making it easier for customers to identify Meiva’s products and builds trust and credibility with customers.
Due to the pandemic, individuals of all ages are spending more time at home, leading to increased interest in home décor and DIY projects. Factoring in confinement and a rise in interest for personal projects, many priorities have shifted, influencing creative outlets, enhancing comfortable home environments, supporting small businesses, and affecting purchasing behaviours.
This shift towards home-centric activities has encouraged individuals to personalize their living spaces. As people continue to be active on social platforms, they are discovering inspiration and a desire for change.
Creating products that feel personal starts with a deep understanding of user needs and desires, focusing on finding opportunities to offer affordable yet unique items without over-saturation.
Crafting a distinctive brand was one of the main focuses to ensure it stood out and remained memorable to customers. The name was inspired by many influences but ultimately pays tribute to my mother's essence and the meaning of her name, "flower." This connection led me to the month of May, symbolizing renewal and inviting everyone to experience the creations.
Branding colours were chosen around the colour linen since linen is a versatile and timeless colour choice that aligns perfectly with the brand's natural and organic aesthetic, resonating well with sustainability and eco-consciousness.
Researching emerging trends, customer preferences, and new design concepts helps identify opportunities for new products or improvements to existing ones. Testing phases played a key role in understanding audience preferences before moving to mass production.
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Reflecting on Meiva Macrame's journey, I'm grateful for the chance to inspire creativity, beautify homes, and make a positive impact. Our commitment to craftsmanship and sustainability has allowed us to create products that resonate deeply with our customers. As we grow, our mission remains steadfast: to inspire creativity, transform homes, and contribute to a sustainable future. I'm excited to continue this journey and make a difference—one knot at a time.
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