Limited cultural exposure can hinder personal and professional growth. This can cause many individuals to struggle in making social connections, building relationships and engaging in new experiences.

Canada’s coffee consumption has become routine, as people incorporate it into social outings or use it in work settings. However, coffee is also easily accessible from the comfort of their own homes.

How can we overcome constraints such as a limited market for niche coffee and the need to educate users unfamiliar with Vietnamese coffee, while accurately representing Vietnam's coffee culture and tradition?

Designing an experience that encourages users to move away from generic coffee options, reducing hesitation toward unfamiliar flavors and methods, while shifting the focus from transactional convenience to cultural and experiential appreciation.

The design approach was necessary to gather user insights, define the problem, create user-friendly solutions, and refine the design based on user testing.

By researching competitors, we can identify market gaps, understand industry trends, and evaluate competitors strengths and weaknesses. This allows us to strategically position our product to offer a culturally rich experience, while also adapting to customer preferences and staying competitive in a crowded market.

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By creating personas, we can make more informed decisions, ensuring that the service is catered to real user experiences. This help keep the user at the center of the design process, guiding features, functionality, and user interactions for a more effective solution when navigating the app.