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Windsor Beauty Supply is one of Canada’s largest distributors of professional beauty products, offering an extensive selection of hair care, hair colour, and salon essentials.
Serving both licensed professionals and retail customers, we deliver trusted brands, knowledgeable service, and comprehensive wholesale and retail solutions.
The WBS checkout was slow, cluttered, and inconsistent, making it harder for customers to complete purchases. The redesign focused on making it faster, clearer, and more reliable.
Client feedback revealed the need for a more user friendly, visually refreshed experience that felt effortless and trustworthy during checkout.
Clean, modern visual language
Improved checkout usability with reduced friction
Preserved brand trust and familiarity
Clear visual hierarchy and cues guiding users to completion
We reorganized and condensed checkout steps so users could complete tasks more quickly and with fewer errors. Shipping, payment, and review are now intuitive and easy to follow.
Progress indicators, buttons, and messaging now clearly show what to do next. Visual cues help users move through checkout with confidence and reduce mistakes.
The visual refresh updated colors, fonts, and layout while keeping the brand recognizable, creating a balance of modernity and familiarity.
The redesign improved both the customer experience and business outcomes, making checkout easier and more reliable:
Clean, modern visual language
Improved checkout usability with reduced friction
Preserved brand trust and familiarity
Clear visual hierarchy and cues guiding users to completion
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