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Trends25 Hair Show was a large scale industry event bringing together professional celebrity artists, vendor brands, and guests for a live showcase of upcoming hair trends.
The goal was to build excitement through digital marketing while delivering a seamless in person experience for attendees, vendors, and artists.
Led the social marketing strategy from concept to execution. Developed a campaign plan focused on anticipation, artist spotlights, and behind the scenes content to drive attendance and engagement.
The campaign positioned Trends25 as a must attend industry event and strengthened community engagement before the show even began.
Ran point on organizing professional artists featured in the show.
Maintained alignment between marketing timelines and artist availability to ensure smooth execution.
Led the end to end creative direction for all digital promotions across web and social platforms including Instagram, Facebook, and TikTok. Developed a cohesive visual system that translated seamlessly across formats while maintaining brand consistency.
Each asset was intentionally designed for performance, engagement, and clarity while remaining visually aligned with the overall Trends25 brand identity.
Designed key printed materials to create a cohesive on-site brand presence, ensuring visual and verbal consistency across selected touchpoints.
Contributed copywriting for select print materials, crafting clear, engaging messaging that highlighted artists, sponsors, and guided guests through the event experience.
The event program served as both a schedule and a curated showcase guide for guests, reinforcing professionalism, clarity, and a polished brand experience.
Led the end to end creative direction for all digital promotions across web and social platforms including Instagram, Facebook, and TikTok. Developed a cohesive visual system that translated seamlessly across formats while maintaining brand consistency.
Each asset was intentionally designed for performance, engagement, and clarity while remaining visually aligned with the overall Trends25 brand identity.
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